From film sets to full campaigns
I started my career in Film & TV Production and advertising, learning the craft from the ground up — on set, in edit bays, and inside agency teams building campaigns for national brands. Over the years, that grew into a broader practice spanning creative production, branded content, digital marketing, social media, video production, animation, and storytelling.
I've worked with brands and organizations including UNICEF Pakistan, Bank Al Habib, Adamjee Life, Panadol, Cadbury, Ariel, Rooh Afza, and Naunehal Magazine — producing and contributing to commercials, DVCs, TVCs, social campaigns, digital content, short films, animation, and branded storytelling. Some of that work reached well past its original brief: campaigns I've worked on have crossed 2M+ and 2.7M+ views, and a Panadol campaign contributed to a 5% increase in sales.
Outside of brand work, I was part of Nanu Aur Main, an award-winning short feature that won at the 7th Bangalore Shorts Film Festival (2018) and went on to screen at international festivals across North America and Europe.
What makes me different is bringing together creative storytelling, production, and marketing strategy — so the content isn't just visually strong, it's meaningful and effective.
How the experience built up
Each stage added a new layer — from hands-on production to the strategy that ties a whole campaign together.
Film & TV Production
Started on set and in the edit bay, learning production from the ground up across film and television.
Advertising & Agency Experience
Moved into agency life, working inside teams that shaped how brands are seen and heard.
Commercials & Brand Campaigns
Produced commercials, DVCs and TVCs for national brands, including campaigns that reached millions and moved sales.
Digital Content & Social Media
Took campaigns digital — building social content, digital strategy and platform-native storytelling.
Animation & Short Films
Explored animation and independent film, including the award-winning short feature Nanu Aur Main.
Integrated Marketing & Creative Production
Today, tying it all together — creative direction, production and marketing strategy in one practice.
What I bring to a project
Have a story worth telling?
I'm currently open to new marketing, creative producer, and production roles, along with freelance and collaboration inquiries.
Get in touch